There has been a revival of body painting in the Western society since the 1960s, in part prompted by the liberalization of social mores regarding nudity. Even today there is a constant debate about the legitimacy of body painting as an art form. The current modern revival could be said to date back to the 1933 World's Fair in Chicago where Max Factor and his model were arrested for causing a public disturbance when he bodypainted her with his new make-up formulated for Hollywood films.Body art today evolves to the works more directed towards personal mythologies, as Jana Sterbak, Rebecca Horn, Youri Messen-Jaschin or Javier Perez.
Body painting is not always large pieces on fully nude bodies, but can involve smaller pieces on displayed areas of otherwise clothed bodies.
Body painting led to a minor alternative art movement in the 1950s and 1960s, which involved covering a model in paint and then having the model touch or roll on a canvas or other medium to transfer the paint. French artist Yves Klein is perhaps the most famous for this, with his series of paintings 'Anthropometries'. The effect produced by this technique creates an image-transfer from the model's body to the medium. This includes all the curves of the model's body (typically female) being reflected in the outline of the image. This technique was not necessarily monotone; multiple colors on different body parts sometimes produced interesting effects.
Joanne Gair is a leading body paint artist whose work appeared for the tenth consecutive year in the 2008 Sports Illustrated Swimsuit Issue. She burst into prominence with a August 1992 Vanity Fair Demi's Birthday Suit cover of Demi Moore. Her Disappearing Model was part of the highest rated episode of Ripley's Believe It or Not!.
Body painting is commonly used as a method of gaining attention in political protests, for instance those by PETA against Burberry.
